McGrady Brand Planning believes that creating a brand is a competitive strategy. In order to prevent other people's products from replacing their own products, enterprises will try their best to establish their own brand in order to better control the market. It can be said that the emergence of brand is the result of competition. Brands, like animals and plants, also experience a process of birth, growth, maturity and decline. The law of this change is like the life of human beings and other animals, from birth, growth to maturity, and finally to

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